My summer fragrance taste always circles back to the same families: tropical fruit, coconut, gourmand. Summer holidays are precious time with family and friends—the kind you actually unwind in. Which is exactly why the scent matters: it's the one thing that brings the whole memory back the second you spray it again.
Consider this the So this year, I went further than my own shelf. I asked 16 beauty content creators and fragrance experts for the one scent that does it for them—the bottle that takes them straight back to a tropical beach, a sun lounger, a holiday they'd repeat on loop. Their answers below.
Best Summer Fragrances
Jones Road Fragrance in Shower
Notes: Grapefruit, Neroli, Patchouli, Sea Spray, Orange Blossom
Age-positive content creator Georgia Zaris wears this in the hot weather for how it makes her feel as well as for how it smells. "I wear Shower by Jones Road because it feels fresh, clean and not too much. It’s not overpowering, and it makes me feel fresh all day."
FLORAÏKU Flying South Eau de Parfum
Notes: Lemon Essence, Mandarin Essence, Coconut Accord, Melon Accord, Hibiscus Accord, Georgywood, Amber, Musks
Beauty expert Sandy Cheung says that this scent “truly captures the essence of a tropical paradise in a bottle. From the very first spray, you instantly get a dose of tropical fruits - warm, fresh and almost edible. It opens with succulent Makuwa melon, which is lightly sweet, juicy and inviting. At its heart, hibiscus blooms add a sensual, floral touch, and coconut and musk notes provide balance and softness. It lingers on my skin all day.”
Maison Crivelli’s Hibiscus Mahajád Extrait de Parfum
Notes: Spearmint, Cinnamon, Damask Rose, Hibiscus, Leather, Vanilla, Ambrette Musk
Influencer Aamirah @aamirahrecommends describes this as “sun-drenched main character energy. It’s the ultimate holiday scent because it feels incredibly vibrant, playful, and just a little bit sexy. Every spritz delivers this gorgeous burst of tart hibiscus and juicy pomegranate that demands you put on your cutest sundress and head straight for a beachside drink.”
Maison Crivelli Oud Maracuja Extrait de Parfum
Notes: Passionfruit, Saffron, Turkish Rose, Indonesian Patchouli, Leather, Amber Vanilla, Labdanum, Akigalawood
Facialist Janet Adetunji uses this on her vacation evenings. She says " it is such an alluring scent for my evening dinners. The oud is elegant and not overpowering. While the passionfruit brings vibrancy and a sun-kissed vibe."
Le Labo Santal 33 Eau de Parfum
Notes: Cardamom, Iris, Violet, Ambrox, Australian Sandalwood, Papyrus, Cedarwood
Skincare expert Dr Christine Hall says this fragrance is "the one I never travel without. It's warm and a little smoky, all sandalwood and cardamom, and it somehow suits both the beach and a late dinner. I find most summer scents too sweet, so I like that this one has a bit of edge. It holds up in the heat too, which matters when you're somewhere hot all day."
L’Artisan Parfumeur À Fleur de Pêche Eau de Parfum
Notes: Salty Peach, Jasmine, Patchouli
Beauty Contributor and Ex Head of Beauty Buying at Liberty London Rhea Cartwright says that peach is the epitome of summer holidays for her - "Juicy, sun-warmed and instantly joyful. What I love about this fragrance is that it captures that feeling without becoming overly sweet or juvenile. The peach has a slightly salty, skin-like quality, while jasmine adds softness and patchouli gives it enough depth to feel sophisticated. It is light and easy enough to wear during the day, but still has the warmth and sensuality I want for dinner in the evening."
Clarins Eau Dynamisante Treatment Fragrance
Notes: Citrus Fruit, Patchouli, Bitter Orange, Rosemary, White Thyme
TV presenter and fragrance enthusiast Jean Johansson loves this multitasking fragrance and skin treatment. She says "it reminds me of summer time and when I’m away filming long days on A Place In The Sun, it keeps me feeling feminine and fresh (while in reality I’m hot and sweaty). It’s citrusy and light and just gorgeous."
Jo Malone Beach Blossom Cologne
Notes: Coconut Water, Lime, Mint, Tonka Bean
Influencer Em Sheldon doesn’t go for her usual fragrance loves on holiday: “I normally prefer to wear sexy scents like Jo Malone Tuberose or Memo Paris Odeon, but there’s something about Beach Blossom that’s really refreshing and takes me back to the Maldivian ocean.”
Tom Ford Soleil Blanc Eau de Parfum
Notes: Pistachio, Bergamot, Cardamom, Pink Pepper, Tuberose, Ylang-Ylang, Jasmine, Coconut, Amber, Tonka Bean, Benzoin.
Influencer Nicola Londors lists coconuts, summer and holidays as her all-time favourite things, so she loves “to wear a scent that captures them all. A fragrance that transports me to all my favourite summer holiday memories every time I wear it. Tom Ford Soleil Blanc does that perfectly. It’s a summer holiday that never ends!”
Glossier You Fleur Eau de Parfum
Notes: Mineral Salt Accord, Osmanthus, Ylang Ylang, Apricot, Cashmeran, Ambrox
Influencer Isabel Wright says that this scent “is really airy and reminds me of being at the beach, with notes of fresh mineral salt accord and ylang-ylang. I love layering Glossier You Fleur as it’s also considered a ‘skin-scent enhancer’, so mixing it with more gourmand fragrances at night always elevates it. If I want a fresh daytime scent it’s the one I usually reach for.”
Estee Lauder Bronze Goddess Eau de Parfum
Notes: Tiare Flower, Coconut, Amber, Sandalwood, Vanilla
Skincare specialist Elise Augustin says she smells this and it instantly reminds her "of summer, sand, and showers after a day on the beach. The creamy coconut and amber notes make it perfect for summer evenings too, and it has vanilla notes which make it quite sexy."
Rare Beauty Find Comfort Body and Hair Fragrance Mist in Feel Seen
Influencer Joanne Burns has taken this on all her recent vacations. She says, “it’s a superfine mist that smells like summer in a bottle. It’s instantly uplifting, and I always get compliments when I wear this.”
DS and Durga Jazmin Yucatan Eau de Parfum
Notes: Bergamot, Passionflower, Water, Jazmín Yucateco, Sambac. Clove, Vetiver, Copal
Content creator Eva de Brett loves to reminisce about her travels in Mexico whenever she smells this fragrance. "The jasmine is lush and exotic, but is balanced by fresh green notes that stop it becoming overly sweet," she says. "This fragrance instantly brings to mind warm sand, salty sea air, towering cacti, and flowers blooming in the heat. I love that it smells like adventure rather than a luxury resort."
Miu Miu Fleur De Lait Eau de Parfum
Notes: Mango Accord, Osmanthus, Coconut Milk Accord
Influencer Rachel Crowe says this is a scent that has recently captivated her. "It's a rich, warm tropical scent that’s not overly sweet or sickly. It reminds me of watching summer sunsets over tropical waters, while sipping on champagne and eating a fruity desert topped with whipped cream. It’s sensual and fun, with a playful edge.”
Parfums de Marly Valaya Eau de Parfum
Notes: Bergamot, Mandarin, White Peach, Orange Flower, Nympheal, Vetiver, Akigalawood, Ambrofix, Musk
Content creator Laura Morris says that this fragrance is the one she always reaches for first. "It's the one I get the most compliments on, and the one I never get tired of wearing," she adds. "It doesn’t smell like your typical summer fragrance. It’s not tropical, sugary or overly floral. Instead, it has this beautiful airy freshness that feels clean, feminine and effortlessly elegant. To me, it smells like glowing skin, crisp white linen and the kind of understated luxury that’s impossible to fake.”
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